Psychographic & Occasion Segmentation – Understanding consumer motivations and dining occasions.

Perceived Customer Value Research – Identifying key drivers of satisfaction and brand preference.

Brand Trust Architecture – Evaluating emotional and cognitive connections between consumers and brands.

Customer Experience Measurement – Tracking service quality, digital touchpoints, and guest experience.

Price Sensitivity Analysis – Assessing demand elasticity for menu pricing strategies.

Menu Architecture Optimization – Structuring offerings for profitability and consumer appeal.

Product Testing & Innovation – Evaluating new menu items and reformulations.

Brand Health Tracking – Measuring awareness, preference, and competitive positioning.

Beverage Segmentation – Understanding consumption patterns and category opportunities.