About Us
Imua (ee moo ah)
Hawaiian word meaning to move forward with purpose; to advance towards a goal
We embody this philosophy by guiding businesses and individuals with data-driven insights and forward-thinking strategies.
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Our mission is to deliver unparalleled marketing and strategy solutions rooted in creativity and industry expertise. We aim to empower businesses globally by offering innovative services that drive growth, build relationships, and create a lasting impact.
Meet the Team
IMUA's Leadership
Who We Are
IMUA Marketing and Strategy is a premier consultancy specializing in market research, public opinion polling, marketing strategy, and digital advertising.
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Our leadership team brings over three decades of experience in consumer behavior analysis, strategic communications, data-driven decision-making and leadership. We are guided by an advisory board of industry experts, ensuring that our strategies remain innovative, relevant, and impactful.
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With a global reach and deep industry expertise, we help brands, organizations, and public institutions navigate complex markets, engage with their target audiences, and optimize performance across various marketing and strategic disciplines.
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Our key international expertise areas include but are not limited to:
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Informal Eating Out (IEO) – Strategic insights for quick-service restaurants, casual dining, and beverage categories.
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Destination Marketing & Tourism – Optimizing brand health, visitor satisfaction, and traveler segmentation.
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Public Diplomacy Research – Addressing country reputation, misinformation tracking, and adversarial influence assessments.
Board of Advisors
Dedication. Expertise. Passion.
Our Advisory Board consists of renowned experts, who are passionate about their fields and provide strategic guidance, thought leadership, and a wealth of cross-industry experience. Their insights help shape our approach, ensuring that our research, strategies, and recommendations are not only relevant but also highly impactful.
By combining cutting-edge methodologies with the wisdom of experienced professionals, we empower businesses to make informed decisions that drive sustainable growth and market leadership.
