Consulting Areas

• Psychographic & Occasion Segmentation – Understanding consumer motivations and dining occasions.

• Perceived Customer Value Research – Identifying key drivers of satisfaction and brand preference.

• Brand Trust Architecture – Evaluating emotional and cognitive connections between consumers and brands.

• Customer Experience Measurement – Tracking service quality, digital touchpoints, and guest experience.

• Price Sensitivity Analysis – Assessing demand elasticity for menu pricing strategies.

• Menu Architecture Optimization – Structuring offerings for profitability and consumer appeal.

• Product Testing & Innovation – Evaluating new menu items and reformulations.

• Brand Health Tracking – Measuring awareness, preference, and competitive positioning.

• Beverage Segmentation – Understanding consumption patterns and category opportunities.

• Destination Visitor Satisfaction – Evaluating travel experiences and pain points.

• Brand Health Tracking – Measuring brand awareness, consideration, and perception.

• Event Satisfaction Research – Assessing visitor engagement with festivals, expos, and cultural events.

• Traveler Psychographic, Behavior & Needs Segmentation – Understanding tourism motivations and planning behavior.

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• Country Reputation Research – Monitoring perceptions of national identity and global influence.

• Misinformation & Disinformation Tracking – Identifying trends in false narratives and their impact on public opinion.

• Adversarial Influence Vulnerability Assessment – Diagnosing susceptibility to foreign influence campaigns.

• Strategic Communications Strategy Development – Designing targeted messaging frameworks to counter misinformation.

• Campaign Testing Research – Evaluating effectiveness of media strategies and outreach initiatives.

• Campaign Performance Measurement – Tracking awareness, engagement, and behavioral impact.​

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